“Your name is Nicholas and you have a VW Golf 4motion, Engine Code AUE, Chassis No…..”
Amidst the pile of newspapers this past weekend was an interesting booklet included in the Sunday Times entitled ‘Book of Names: How your name determines your fate”
This is an amalgamation of research from various sources including lifestyle data from market research company CACI and surveys from organisations such as the Office of National Statistics and Churchill Insurance amongst others.
This data was then cross-referenced with a list of the top 150 most popular forenames among The Times readers to create a picture of typical ‘lifestyle traits’ of people with a particular name.
These lifestyle traits also include results of analysis carried out by Churchill Car Insurance of 500,000 names on their motor insurance database which indicates some - ?surprisingly? -strong associations between Britons’ names and the types of car they drive.
Top male/car name associations
VW Golf – Jonathan, Daniel, Nicholas
Top female/car name associations
VW Polo – Katherine, Emma, Hayley
Some of the VW related results make for interesting reading:
Male
Nicholas
Average age: 39
Average income: £32,000
*Nicholas is the name most likely to read The Times
*Nicks are also 70% more likely to shop at Waitrose
*Being called Nicholas means you are more likely to be driving a VW Golf
Jonathan
Average Age: 34
Average income: £32,000
*Jonathans are the most likely to own two or more cars
*Jonathans are the most likely to drive VW Golfs
Daniel
Average Age: 28
Average income: £28,000
*Daniel is the name most likely to have an internet connection at home
Female
Emma
Average age: 28
Average income: £28,000
*Emma are 60% more likely to have two or more loans
*Emmas are three times as likely to be students than most people
*Emma is the second luckiest name in Britain, according to analysis of Premium Bond wins of over £500 between September 05 and September 06
*Emma is also the second most common girl’s name encountered in genito-urinary clinics according to a 1999 study at the Royal South Hampshire Hospital in Southampton
*It is currently the second most popular girl’s name in America. It entered the top five in 2002, when Rachel in Friends named her daughter Emma.
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Find out more about your own name here
Ed:
*Nomen est omen : ‘ name is omen’ - your name is your fate
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